In 2009, Dufour & Co was hired to create a signature event for MSNBC that would rise above the frenzied of the White House Correspondents’ Association (WHCA) Dinner weekend as a must-attend soiree. From the very first year, “The After Party” was immediately one of the most sought-after invitations for Members of Congress, Ambassadors, celebrities and journalists, while maintaining an intimate feel. We transformed the exteriors and interiors of the Embassy of Italy, the National Building Museum, the United States Institute of Peace and the Organization of American States into high end, elegant party atmospheres with an intimate feel. From curated brand experiences custom-designed for major sponsors like Johnny Walker, interactive guest experiences using cutting-edge event technology such as 360 cameras, and whimsical culinary offerings including food trucks and pancake artists, Du4 brings fresh excitement and intrigue to this iconic event each year.
With more than 700 high profile guests in attendance, The After Party remains the hottest ticket in town. Having helped MSNBC to establish their brand in a unique, attractive and effective way, this event is now co-hosted by NBC News, MSNBC & Comcast.
© 2017 Dufour & Co Productions